I used to use an American brand of beard products & used it for years "The Beard Struggle". I had seen the Jericho adds for a long while but had not decided to try until very recently. I was instantly hooked, nice scents with a large selection to choose from, great oils, bear butter & balms. I was surprised at the quality much better than my previous brand, lighter & not heavy or greasy. To boot the brand is Australian & the creator is a veteran, always good to support Australian small business. Good quality at a good price. I particularly like the 2 in 1 shampoo & conditioner foam - simple, easy to use & works fantastically. Needless to say, I have now brought a heap of different scents with the 7 deadly sins range my favourite so far, though the rum ones smell good too. Decided to try the Cologne in the Wrath scent & have not looked back. Loving it.