I've been using this beard butter nightly for about three weeks now as a leave-in softener and conditioner. It works an absolute treat for that purpose. I use it in conjunction with the 2-in-1 "naked" shampoo and conditioner for maximum softening. I especially appreciate this specific one for being unscented for going to bed with. And its not just me who has noticed the new softness - the little lady is appreciative, too (but I use the Lust scented butter on date nights instead!)