I purchased this beard butter with the matching shampoo and beard oil. Initially using the shampoo and oil, a day later I used the beard butter after running the complimentary comb through and wow does a little go a long way. I was pleasantly surprised that it assist sto maintain the hold and scent! My girlfriend enjoys a casual sniff and was busted by our mates at the pub. When quizzed, my beard was receiving sniff requests and gaining very positive reviews. Great product and amazing scent. I highly recommend Jericho for beard maintenance.